Assisting in the rapid growth of this company was a truly unique experience: Over the course of three years, I rebuilt the website, helped develop the ecommerce presence, designed packaging and eventually took over as full time Art+Marketing Director, overseeing visual aesthetics for the brand and implementing highly successful ads and marketing campaigns.

Inspired by utilitarian apothecary packaging, the brand eventually became globally recognizable and praised for this minimalistic approach to packaging. Each label and illustration was first hand-stamped and then scanned to give the designs a weathered appearance.

Full page advertisement concept showcasing the inspiration behind each scent and how the product can be transportive.

After launching lifestyle centric and brand-awareness web ads, we saw as much as 12x ROI on retargeting campaigns.

Always a fun challenge: designing a beautiful and engaging line sheet! VIEW FULL VERSION HERE: P.F. LINE SHEET 2017